Families Enjoy Traditional Día de Reyes Magos Event in New York

To celebrate the Día de Reyes Magos (Three Kings Day) in New York City, Centro Mexicano de Nueva York is holding a traditional celebration at Centro San Juan Diego. Families are invited to share a traditional Rosca de Reyes (a delicious cake with a little Jesus figurine inside) and some tasty refrescos de México - Jarritos, Sangría Señorial, Mundet and Mineragua. All children will receive gifts, as this is the traditional gift-receiving day in much of Latin America. Traditional Mexican dance and musical groups will entertain everyone with festive performances. Novamex is proud to support Mexican cultural events, and is a proud sponsor of Centro Mexicano de Nueva York's events.

Jarritos and Liberty Tax Service Help Raise Funds for Neighborhood House in Calexico

Liberty Tax Service is a partner of Refrescos of Mexico through its wonderful Una Familia Sin Fronteras community empowerment initiative.  A local office entered a Lady Liberty float in the Calexico Christmas parade (over 90 floats were featured!), handing out Liberty Tax crowns to attendees. After the parade, the Liberty Tax staff invited a local community organization, the Neighborhood House, to sell hot dogs along with Jarritos, Sangría Señorial, Mundet and Mineragua donated by Novamex to raise funds, and earned over $500 for the organization.  Congratulations to all!

Jarritos Sponsors Traditional Colombian Christmas Celebration

Every year in Houston, the Colombian Consulate and local Colombian organizations organize a "novena colombiana navideña", a traditional Colombian Christmas celebration, in order to unite the community and preserve traditional customs. This event is for the entire family, and features a live nativity scene, singing by a Colombian choir, photos with Santa, and gifts for all of the children. Everyone present will also enjoy Jarritos, Mundet, and Sangría Señorial, courtesy of Novamex.

Novamex Helps Support AMEXCAN Fundraiser

AMEXCAN, the Association of Mexicans in North Carolina, is holding a traditional Mexican Posada Navideña, a Christmas Celebration fundraiser in Greenville, NC, featuring dancing, tasty food and family activities.  Novamex donated Jarritos, Mineragua, Mundet and Sangría Señorial, which will be sold for fundraising for AMEXCAN's important community activities throughout eastern North Carolina.

Refrescos de México Support First Commemoration of the Virgen de Guadalupe in New Bern, NC

St. Paul Church held its first commemoration of the Virgin of Guadalupe in New Bern, NC, and AMEXICAN, the Association of Mexicans in North Carolina, organized a community event for the commemoration.  Following the processional and ceremonies, all attendees enjoyed Jarritos, Mineragua, Mundet and Sangría Señorial, along with other traditional Mexican treats.

Beautiful Artwork in Commemoration of La Virgen de Guadalupe

We want to thank a member of our community who honors Jarritos with this beautiful home-made handicraft.  To all of our community partners and members, your dedication to los refrescos de México, Jarritos, Mundet, Sangría Señorial and Mineragua, remind us all that we owe it to you to do our best - every day - to make the brands the best they can be.  GRACIAS!

Jarritos Sponsors 7th Annual "Living Through Giving" Toy Drive

Ketchmore Kids Non-Profit Foundation is an organization committed to using hip-hop to promote success working with youth on a regular basis on topics such as a gang prevention, self-esteem and goal setting. Ketchmore Kids presents the 7th Annual "Living Through Giving" Toy Drive on Saturday, December 12, in Charlotte, NC. There will be hip-hop performances by a variety of dance groups, free haircuts for kids, a host from the local Power 98 radio station, and a live broadcast by My 92.7. All attendees are asked to bring unwrapped toys, which will be donated to a local homeless shelter in time for the holidays.  Jarritos is a proud sponsor of the event, and all attendees will be served Jarritos, Mundet, Sangría Señorial as refreshments.

Liberty Tax Service and Refrescos de México Support UNAM Event in San Antonio

The National Autonomous University of Mexico (UNAM) was founded on September 21st, 1551, is the biggest and most important university in Mexico and Ibero-America. In 1944, UNAM inaugurated a campus in San Antonio, Texas, with a mission of promoting a better understanding between both countries by disseminating the culture of Mexico, the teaching of Spanish as a foreign language and English as a second language, as well as additional academic support to Mexican immigrants. Liberty Tax Service has collaborated with UNAM for many years through its Una Familia Sin Fronteras community empowerment initiative. This year, UNAM held a traditional Mexican party that they called a Piñata event. Many children and families, 200 in all, were present at the event, and they all enjoyed Jarritos, Sangría Señorial, Mundet and Mineragua donated by Novamex. Everyone enjoyed the festivities and celebration of the wonderful culture of Mexico.

Refrescos de México support Grand Celebration in Honor of the Virgin of Guadalupe

December 12 marks the date when many people, particularly those of Mexican origin, pay tribute to the  the Virgin of Guadalupe, Patroness of the Americas.  This year, the Ascension Church in New York City will have a mass on Sunday, December 11, with musical serenades including Mañanitas, from 9:30 - 11 p.m.  The mass will include performances by mariachi bands including Mariachi Bustamante and choirs, as well as dance groups such as Danza Azteca Tlachichinolapa. On Monday, December 12, there will be a solemn mass at Our Lady of Guadalupe Church, which will be followed by a procession to the school gym, where participants will celebrate with music and festivities. Refrescos de México, including Jarritos, Mineragua, Mundet and Sangría Señorial, will be served to all participants.

Jarritos Sponsors 2nd Annual Day of the Dead Celebration in Atlanta

Atlanta's 2nd Annual Day of the Dead Celebration Sponsors, 11/6/11

On Sunday, November 6, Jarritos will again be a sponsor of Atlanta's 2nd Annual Day of the Dead (Día de los Muertos) Celebration. This free celebration will be held in Atlantic Station in Midtown Atlanta, and features traditional ofrendas (altars) created by members of the community, as well as live music and cultural performances, samples and sales of tasty Jarritos, Mineragua, Mundet and Sangría Señorial along with other authentic Latino delicacies, and arts and crafts.

The celebration of Día de los Muertos originates from the Aztec festival for the goddess of the underworld and the Spanish conquistadors' All Saints/Souls Day. Typically celebrated on the 2nd of November throughout Mexico, it is the day when adult souls are welcomed back home, and families prepare their favorite meals and their favorite beverages to nourish their dead, creating beautifully-decorated altars (ofrendas) in their homes and at their gravesites that feature their favorite foods and beverages, along with decorations including sugar candy skulls, sweet breads, and marigolds, the Mexican flower of the dead.

This is a wonderful cultural event celebrating one of Mexico's most important holidays, and we salute Lanza Group for organizing this celebration in Atlanta! For additional information, please go to http://www.facebook.com/AtlantaDayoftheDead?sk=wall